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Asana Barclays 23rd Annual Global Technology Conference summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.Barclays 23rd Annual Global Technology Conference summary10 Dec, 2025
Financial performance and outlook
Achieved 9% year-over-year revenue growth, surpassing guidance and consensus.
Delivered record 8% operating margin and $13 million in free cash flow.
Raised revenue guidance for the next quarter and full year.
Net retention rate stabilized, with improvements across all customer cohorts for two consecutive quarters.
Tech sector exposure in ARR base declined to 25%, reducing risk from large renewals and downgrades.
Product innovation and adoption
AI Studio showed strong sequential growth in bookings, now available to a broader customer base.
AI Studio initially adopted by advanced users, now expanding to self-serve customers with diverse use cases.
Teammates, an AI-driven workflow builder, is in beta with 30 reference customers and positive feedback.
Both AI Studio and teammates use a quarterly platform fee model, with generous credits to drive adoption.
Future pricing may shift from seat-based to consumption-based as usage patterns evolve.
Customer retention and growth strategies
Improved gross retention rate and better expansion in renewal conversations, aided by new products.
Customers purchasing multiple products are less likely to churn, supporting the net retention thesis.
Self-serve segment saw its best retention in a year, despite being historically the most churn-prone.
Large enterprise wins, including a $100 million three-year deal, highlight platform scalability.
Channel sales remain a small portion of ARR, representing a significant growth opportunity.
What customer behaviors will drive NRR above 100?
Describe AI monetization shift to consumption model
How does Asana's horizontal platform win large deals
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Frequently asked questions
A provider of productivity and collaboration solutions
Asana is a cloud-based platform that provides project and task management software solutions to businesses and organizations of all sizes. The company was founded in 2008 and has since become a leading provider of productivity and collaboration software solutions. Some of Asana’s competitors include Google, Monday.com, and Smartsheet.
The business model
Asana's business model is based on providing a scalable and easy-to-use project management platform that enables businesses to track and manage their tasks, projects, and workflows. The company's products and services include task management, project tracking, team collaboration, and workflow automation, which can be tailored to meet the specific needs of each organization.
How Asana makes money
Asana generates revenue primarily through the sale of its project and task management software solutions, as well as through ongoing customer support and service contracts. The company's revenue is also generated through its partnerships with other technology companies, as well as through collaborations with academic research institutions and other organizations.
Co-founders with great experience
Asana has been recognized for its culture of transparency and open communication, with a focus on fostering a collaborative and inclusive work environment. The company operates on a value-driven approach, emphasizing teamwork, innovation, and social responsibility. Asana's co-founders, Dustin Moskovitz and Justin Rosenstein, previously worked at Facebook and Google, respectively, and brought their experience in building successful and innovative tech companies to Asana. The company has grown rapidly since its founding, with a user base of over 100,000 organizations in more than 190 countries.
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