Benefit Systems (BFT) investor relations material

Key market trends and strategic context

• Multi-component benefits in sport, health, nutrition, and well-being are increasingly demanded by employers and employees, with sports cards and fitness showing high growth potential and strong market penetration in Poland and abroad.

• Employee expectations for benefits are rising, with well-being, mental health, and nutrition becoming standard; 80% of employees see benefits as key in recruitment, and 91% would leave if well-being is neglected.

• The fitness industry in Europe is expanding, with a 14% revenue increase in 2023 and growing trends in biohacking, smart food, and personalized nutrition.

Strategic pillars and financial targets

• The strategy focuses on maintaining leadership in sports cards, expanding fitness club networks, and developing holistic well-being and nutrition benefits.

• By 2027, targets include 2.95–3.15 million sports card users, PLN 6.4–7.0 billion in revenue, 20–21% EBIT profitability, and 730–820 own fitness clubs.

• Operational KPIs include 1.1–1.2 million cafeteria users, 250–300 thousand Multi.Life users, and 200–250 thousand food benefit users.

Market analysis and competitive positioning

• The group offers a broad benefits ecosystem, with strong positions in sports cards, fitness, food, well-being, cafeterias, and HR tools, outpacing competitors in several segments.

• Well-being and food are identified as key growth segments, while health insurance and training are less attractive due to high entry barriers and market fragmentation.