BlackLine (BL) investor relations material

Business overview and platform evolution

• Celebrated 25th anniversary, serving as a mission-critical system for CFOs, processing $54 trillion in market cap daily.

• Expanded from basic reconciliations to a full Financial Close suite, consolidation, reporting, and Invoice-to-Cash.

• Studio 360 platform provides a unified control tower for finance, enhancing governance and AI integration.

• Works closely with global regulators and major accounting firms to ensure compliance and standards.

• Serves 4,400 customers globally, including 70% of the Fortune 100 and 60% of the Fortune 500.

Growth strategy and customer expansion

• Significant white space remains in the existing customer base, with opportunities to expand adoption and implementation.

• Focused on upselling within large enterprises and leveraging partnerships, especially with SAP and in new markets like Saudi Arabia.

• Studio 360 enables rapid cross-sell and deeper penetration by unifying four core solutions under one data layer.

• AI-native agents require the platform, driving higher adoption and automation across customer organizations.

• Strategic shift away from lower mid-market customers to focus on larger, more committed clients.

Pricing model transformation

• Transitioned to platform pricing, requiring customers to adopt Studio 360 for access to AI agents.

• Platform migration yields an immediate 10%-40% uplift in subscription revenue.

• Unlimited user pricing mitigates attrition from user reductions, a historical headwind.

• Consumption-based pricing for AI agents increases revenue as transaction volumes grow.

• 13% of eligible ARR is already on the platform, validating customer willingness to pay more.