Cherry
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Cherry (C3RY) investor relations material

Cherry Investor presentation summary

Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.
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Investor presentation summary4 Feb, 2026

Financial performance and restructuring

  • FY 2025 revenue reached €94.3m, down 15% year-over-year, mainly due to divestment and lower demand in Components, while Peripherals showed increased momentum.

  • Adjusted EBITDA for FY 2025 was -€9.8m, heavily impacted by restructuring, impairments, and legacy costs, though Q4 EBITDA momentum turned positive.

  • Cash burn was drastically reduced, with cash on hand at €7.5m and equity ratio at 43.2% as of September 2025.

  • Inventory levels were reduced by over €5m quarter-over-quarter, with active office SKUs cut by about 40% since January 2025.

  • Group revenue and EBITDA declined across all divisions for 9M 2025, but Peripherals and Digital Health & Solutions saw Q3 revenue growth year-over-year.

Strategic milestones and operational updates

  • Strategic realignment confirmed at AGM, with shareholder approval for transformation and expansion of the Management Board.

  • TI-Messenger provider approval received, enabling new digital health communication capabilities.

  • Auerbach site reshaped as a central development, logistics, and services hub, with logistics operations consolidated and external partnerships reduced.

  • Integrated product and technology development established, with a focus on Peripherals and Digital Health & Solutions and a defined technology roadmap for 2026 and beyond.

Outlook and transformation initiatives

  • Interim CEO Rogier Volmer appointed, bringing turnaround and transformation experience from previous roles.

  • Structured M&A process initiated to divest either Peripherals or Digital Health, aiming to strengthen financial flexibility and complete a transaction in H1 2026.

  • Digital Health & Solutions targets recurring SaaS revenue growth, with TI-M Pro launched and a shift from hardware to software revenue streams.

  • Peripherals business streamlined, with SKU reduction, talent acquisition, and increased focus on APAC and EMEA regions.

  • Major shareholder committed up to €5.7m, legal entities reduced for efficiency, and liquidity management prioritized.

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Frequently asked questions

Cherry AG, formerly known as Cherry Corporation and stylized as CHERRY, is a German-based company renowned for its production of computer peripheral devices. The company has made significant contributions to the industry with its line of MX and ML key switches, which have become staples in both industrial electronics and consumer PC keyboards since the 1980s. Cherry AG's product portfolio includes keyboards, mice, card readers, and peripherals utilizing MIX Technology. The company's MX switches, developed in the early 1980s, are especially notable for their use in various keyboard designs due to their distinct characteristics, such as the color-coded stem system that indicates different tactile and auditory feedback mechanisms. The company is headquartered in Auerbach in der Oberpfalz, Germany, and its shares are listed on the Berlin Stock Exchange.

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