Conagra Brands (CAG) investor relations material

Business Performance and Portfolio Strategy

• Achieved a return to growth, with 75% of frozen and snacks portfolio holding or gaining share over the past year and in the latest 13 weeks.

• Portfolio is highly focused, U.S.-centric, with 92% of sales domestic and 81% of revenue from brands ranked #1 or #2 in their categories.

• Focused on three consumer domains: frozen, snacks (growth drivers), and staples (high margin, cash flow generators).

• Health and wellness prioritized, with 65% of portfolio qualifying as Clean Label and all products dye-free by end of next year; 100% of frozen portfolio free from artificial colors by 2027.

• Innovation and digital A&P investments, including S.R.P., drive brand relevance, household penetration, and category vitality.

Consumer Insights and Market Trends

• Middle class is shrinking, with growth driven by lower- and upper-income consumers; Gen Z and active adults are reshaping food preferences.

• Gen Z and millennial parents demand bold, portable, health-focused foods, while families and active adults seek convenience and adventurous eating.

• E-commerce, social commerce, and emerging channels (e.g., TikTok, YouTube) are rapidly growing, especially among Gen Z, lower-income, and young families.

• Value, taste, convenience, and health are key purchase drivers, with demand for high protein, fiber, clean ingredients, and GLP-1-friendly products.

• GLP-1 usage is rising, influencing demand for portion-controlled, nutrient-dense frozen meals and snacks.

Innovation and Brand Development

• Launched and expanded provocative products: Mega lineup, protein-rich meals, global flavors, and clean-label options, with $1.4B average annual retail sales from new launches over five years.

• New products target trends like high protein, no seed oils, plant-based diets, and bold flavors (e.g., pickle, spicy, churro, tallow fat).

• Partnerships and licensing (e.g., Buffalo Wild Wings, Dr Pepper, Dolly Parton, Peanuts) fuel category excitement.

• Insurgent brands and new launches (e.g., Rebel Roots, Sweetwood Smokehouse) address emerging consumer segments.

• Digital and in-store marketing strategies focus on cultural moments, value, and relevance to younger consumers.