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DICK’S Sporting Goods (DKS) investor relations material

DICK’S Sporting Goods Morgan Stanley Global Consumer & Retail Conference 2025 summary

Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.
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Morgan Stanley Global Consumer & Retail Conference 2025 summary3 Dec, 2025

Business transformation and strategic pillars

  • Major transformation since 2016, with changes in merchandising, marketing, distribution, and e-commerce.

  • House of Sport concept developed as a scalable, innovative store model, now at 35 locations with plans for continued expansion.

  • Four strategic pillars: differentiated products, athlete experience, teammate experience, and brand elevation.

  • Focus on culture and brand, emphasizing sports' impact on lives and community engagement.

  • Access to premium real estate and high-performing malls has improved sales and brand presence.

Foot Locker acquisition and turnaround strategy

  • Footwear seen as the core growth engine, with the acquisition providing access to new urban markets and a global footprint.

  • Turnaround strategy centers on Retail 101: right product, right place, right store, and rebuilding brand partnerships.

  • New management team with strong industry ties, especially with Nike, is driving the turnaround.

  • 11-store test shows promising results with improved merchandising and reintroduction of apparel.

  • Aggressive inventory cleanup in Q4 to reset margins and comps, aiming for a fresh start in 2026.

International and operational focus

  • International business retained, with new leadership and renewed investment to replicate North America’s turnaround.

  • Global brand partnerships leveraged for better product access and allocation internationally.

  • Dedicated teams ensure focus on both core and acquired businesses, maintaining momentum.

Detail Foot Locker's 2026 fresh start strategy
How will GameChanger achieve 30-40% growth?
Explain House of Sport's iconic real estate access
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Q4 202610 Mar, 2026
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Frequently asked questions

Equipping athletes

Dick’s is one of the largest sporting goods retailers in the US. The company sells equipment and apparel from national brands such as Nike, Under Armour, The North Face, and Adidas in their chain of sporting equipment, apparel, footwear, and accessories stores. Some of Dick’s main competitors include Big 5 Sporting Goods Corporation, Academy Sports & Outdoors, and VF Corporation.

Physical stores account for the majority of sales

Dick’s operates through approximately 850 stores in the US, including some smaller standalone-branded stores such as Golf Galaxy and Field & Stream. The physical stores are shy under 80 percent of their sales, and the rest come from their e-commerce leg.

Ongoing margin expansion

Sporting goods is, at large, not a fast-growing consumer category. However, Dick’s has grown at a fast pace and healthy margin expansion in recent years. The margin expansion is fueled by their flourishing e-commerce business combined with a relatively static store count. This keeps their fixed costs fairly constant while the volume of sales and pricing of products pushed through their stores and website increases significantly.

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