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Direct Digital Holdings
Direct Digital Holdings (DRCT) investor relations material
Direct Digital Holdings Registration Filing summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.Registration Filing summary4 Feb, 2026
Company overview and business model
Operates a full-service advertising and marketing platform, providing ad technology and data-driven campaign optimization for brands, agencies, and middle market businesses across both sell- and buy-side digital advertising ecosystems.
Sell-side business (Colossus SSP) automates ad inventory sales for publishers, offering reach across web, mobile, and connected TV, with a focus on both general and multicultural audiences.
Buy-side business (Orange 142) delivers technology-enabled advertising solutions to clients in sectors like travel, education, energy, healthcare, and financial services, emphasizing small and mid-sized businesses transitioning to digital.
The company completed its IPO in February 2022 and unified its buy-side businesses in October 2024.
Financial performance and metrics
2024 revenue was $62.3 million, down 60% from $157.1 million in 2023, primarily due to a significant sell-side customer pause and lower buy-side activity.
Gross profit for 2024 was $17.4 million (28% margin), compared to $37.6 million (24% margin) in 2023.
Net loss for 2024 was $19.9 million, compared to a net loss of $6.8 million in 2023.
As of September 30, 2025, cash and cash equivalents were $0.9 million, with an accumulated deficit of $16.1 million.
Adjusted EBITDA for 2024 was negative $9.3 million.
Use of proceeds and capital allocation
May receive up to $100 million in gross proceeds from sales of Class A Common Stock to New Circle under the Purchase Agreement.
Net proceeds intended to reduce outstanding debt (if required by debt agreements) and for general corporate purposes, including working capital.
No proceeds from the resale of shares by New Circle; all such proceeds go to the selling stockholder.
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Next Direct Digital Holdings earnings date
Q4 202525 Mar, 2026
Direct Digital Holdings
Next Direct Digital Holdings earnings date
Q4 202525 Mar, 2026
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Frequently asked questions
Direct Digital Holdings, Inc. (DRCT) is an integrated platform specializing in programmatic advertising services, focusing on both the buy-side and sell-side of the digital advertising ecosystem. The company's comprehensive suite includes advertising technology, data-driven campaign optimization, and other solutions aimed at addressing the needs of underserved and less efficient markets. The company processes billions of impressions and auction bid requests each month through its proprietary platforms, including the Colossus SSP for the sell-side and Huddled Masses for the buy-side, aiming to drive higher ROI for its clients. Direct Digital Holdings is headquartered in Houston, Texas, and its shares are listed on the Nasdaq.
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