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East Buy H1 2026 earnings summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.H1 2026 earnings summary28 Jan, 2026
Executive summary
Revenue grew 5.7% year-over-year to RMB2.31 billion for the six months ended 30 November 2025, with net profit rebounding to RMB239.0 million from a net loss of RMB96.5 million in the prior year period.
Gross profit increased 14.5% to RMB841.6 million, and gross margin improved to 36.4% from 33.6% year-over-year, driven by private label and livestreaming e-commerce growth.
Adjusted profit for the period was RMB257.6 million, and adjusted EBITDA reached RMB315.2 million, both showing significant improvement from the previous year.
The business continued to expand its private label product range, enhance supply chain, and invest in technology and customer experience.
Financial highlights
Revenue: RMB2.31 billion, up 5.7% year-over-year; private label product revenue up 18.1% to RMB2.0 billion.
Gross profit: RMB841.6 million, up 14.5%; gross margin rose to 36.4%.
Net profit: RMB239.0 million, compared to a net loss of RMB96.5 million year-over-year.
Adjusted profit: RMB257.6 million; adjusted EBITDA: RMB315.2 million.
GMV: RMB4.1 billion; paid orders on Douyin: 42.1 million; paid memberships on APP: 240,100.
Outlook and guidance
Focus remains on product quality, supply chain optimization, and expanding both online and offline channels.
Plans to leverage AI for operational efficiency, customer service, and personalized recommendations.
Continued investment in livestreaming content, talent development, and cultural communication.
Ongoing commitment to food safety, social responsibility, and sustainable development.
What is the strategic impact of Time with Yuhui changes?
What is the strategy for offline retail expansion?
How will AI integration enhance operational efficiency?
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Next East Buy earnings date
H2 202621 Aug, 2026
East Buy
Next East Buy earnings date
H2 202621 Aug, 2026
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