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Intuit (INTU) investor relations material

Intuit Barclays 23rd Annual Global Technology Conference summary

Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.
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Barclays 23rd Annual Global Technology Conference summary10 Dec, 2025

AI transformation and technology evolution

  • AI enables personalized, done-for-you experiences by leveraging 70,000 data points per consumer, expanding beyond credit cards to loans and debt management.

  • Major data platform transformation unified previously siloed data, allowing real-time product consumption and modernization of legacy systems.

  • Early adoption of AI, with a declared AI-driven platform strategy starting seven years ago, positioned the company to leverage generative AI and LLMs.

  • Security, accuracy, and confidence are core to integrating AI, especially as partnerships like OpenAI expand customer engagement channels.

  • Company culture embraces rapid technology shifts, viewing AI as more impactful than previous tech waves.

Impact on workforce and customer experience

  • Tax professionals initially feared technology changes but now embrace AI, which automates mundane tasks and enhances their ability to serve customers.

  • AI-driven personalization reduced tax preparation time by 12% last year, with further improvements expected.

  • Human Intelligence (HI) is combined with AI to build customer confidence and maximize returns.

  • Experts are empowered to serve more customers as AI handles repetitive work, increasing efficiency and capacity.

  • Developer efficiency improved by 40% with AI, accelerating new product development such as the Biztax platform.

Market strategy and growth ambitions

  • The assisted tax filing market represents an $88 million customer base and a $37 billion TAM, with AI accelerating upmarket expansion.

  • The long-term ambition is to achieve 20% growth by solving more consumer and small business problems through AI and HI.

  • Gen Z strategy focuses on mobile-first, price-sensitive offers, and expert accessibility, including free mobile filing and fast refund access.

  • Credit Karma’s 140 million members are targeted for cross-sell opportunities, especially during tax season.

  • Local presence is expanding with 600 service centers and 20 retail stores, driving a 5X increase in expert engagement.

AI's impact on TurboTax customer conversion
Local service centers: market opportunity & strategy
Credit Karma's agent strategy to reduce cyclicality
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Frequently asked questions

More than TurboTax

Intuit is a financial software company that provides a range of products and services to help individuals and businesses manage their finances. The company's flagship product is QuickBooks, a cloud-based accounting software that enables small businesses to track income and expenses, create invoices, and manage payroll. Intuit also offers TurboTax, a tax preparation software for individuals, and Mint, a personal finance management tool.

The main business segments

Intuit operates through two main business segments: Small Business and Self-Employed, and Consumer. The Small Business and Self-Employed segment provides products and services to small businesses, self-employed individuals, and accounting professionals. The Consumer segment provides products and services to individual consumers.

A global presence

Intuit was founded in 1983 and is headquartered in Mountain View, California. The company has a global presence with operations in North America, Europe, Asia, and Australia.

Intuit has a strong competitive advantage in the financial software industry, with a focus on innovation and customer experience. The company's investments in artificial intelligence and machine learning have enabled it to offer personalized insights and recommendations to its customers.

Interesting facts about Intuit

One interesting fact about Intuit is that the company has a strong corporate culture focused on diversity and inclusion. The company has been recognized as one of the best workplaces for diversity by Forbes and has set a number of ambitious goals to increase diversity within its workforce.

Additionally, Intuit is committed to sustainability and has set a goal to achieve net-zero emissions by 2030.

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