Mama's Creations (MAMA) investor relations material

Strategic Priorities and Growth Initiatives

• Reinforcing a consistent 4C strategy (Cost, Controls, Culture, Catapult) with no major changes from prior years, aiming for $1B revenue by 2030 as a one-stop shop deli solution.

• Emphasizing multi-year M&A as a growth lever, with a robust pipeline targeting $75-150M+ revenue deals, especially in the deli space and Western U.S.

• Expanding manufacturing capacity and efficiency through capital investments, process optimization, and integration of new facilities, including redundancy and load-sharing.

• Targeting double-digit organic revenue growth, outpacing the 5% category growth rate, with no reliance on acquisitions for baseline targets.

• Transitioning all chicken products to "No Antibiotics Ever" (NAE) as a key differentiator and moat against competitors.

Sales, Channel, and Product Development

• Evolving sales approach to portfolio selling, aiming for a net +2 SKUs in each top 10 account by Fiscal 2027 and increasing average SKUs per customer.

• Major account wins include eight new branded SKUs at Walmart, new launches at Target and Food Lion, and everyday item status at Costco Northeast.

• Diversifying channel mix to mirror U.S. food budgets, with growth in mass, club, grocery, and specialty discounter channels.

• Driving branded product growth, targeting a 100% increase in branded sales and leveraging chicken trim for new product innovation.

• Expanding culinary capabilities with a field chef and deepening direct customer relationships.

Marketing and Brand Building

• Increasing marketing investment by 50% in Fiscal 2027, focusing on awareness, connection, loyalty, CRM, and earned media.

• Leveraging digital channels, micro-influencers, and partnerships to double the email list and grow SMS subscribers.

• Enhancing retail media presence, driving significant ROAS, and supporting new item launches with targeted trade promotions and in-store demos.

• Using data-driven metrics such as engagement rates, email/SMS growth, and e-commerce health to measure marketing effectiveness.

• Building trust and trial through in-store sampling, retail media, and private brand support tailored to retailer sophistication.