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Mao Geping Cosmetics
Mao Geping Cosmetics (1318) investor relations material
Mao Geping Cosmetics H1 2025 earnings summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.H1 2025 earnings summary27 Aug, 2025
Executive summary
Revenue for the six months ended June 30, 2025, reached RMB2,588.2 million, up 31.3% year-over-year; net profit was RMB670.4 million, up 36.1% year-over-year.
Growth was driven by strong performance in color cosmetics, skincare, and new fragrance lines, as well as expanded online and offline sales channels.
Expanded product portfolio with new high-end perfume lines and continued strong performance in core categories.
Enhanced brand image through flagship store openings, upgraded counters, and experiential marketing.
Membership base grew, with overall repurchase rate rising to 26.8% from 24.8% year-over-year.
Financial highlights
Revenue increased to RMB2,588.2 million from RMB1,971.5 million, a 31.3% rise year-over-year.
Net profit rose to RMB670.4 million from RMB492.5 million, a 36.1% increase year-over-year.
Gross profit margin remained stable at 84.2% (2025) vs. 84.9% (2024).
Adjusted profit for the period (non-HKFRS) was RMB672.2 million, up from RMB509.2 million.
Cash and cash equivalents at period end were RMB3,135.5 million, with a strong current ratio of 4.6x.
Outlook and guidance
Plans to expand offline and online sales networks, including flagship stores and enhanced e-commerce presence.
Focus on product innovation in color cosmetics, skincare, and fragrance, with new category exploration and continued R&D investment.
Strategic overseas expansion targeting Europe, America, and Asia-Pacific, with local R&D and marketing teams and partnerships.
Ongoing investment in R&D centers and makeup artistry training facilities, with new facilities planned.
Scaling overseas presence: How to accelerate?
Training revenue decline: What's the strategic rationale?
R&D strategy: In-house vs. ODM provider balance?
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Next Mao Geping Cosmetics earnings date
H2 202514 Apr, 2026
Mao Geping Cosmetics
Next Mao Geping Cosmetics earnings date
H2 202514 Apr, 2026
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