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Midsona ABGSC Investor Days summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.ABGSC Investor Days summary3 Dec, 2025
Mission, vision and market position
Aims to be the European leader in healthy and sustainable food, focusing on plant-based, vegetarian, natural, and organic products.
Operates in three divisions: Nordics, North Europe, and South Europe, with 713 employees across seven countries.
Net sales for FY 2024 were 3,727 MSEK, with the Nordics contributing 65%.
Has consolidated the European market through M&A, establishing a leading position in health and wellbeing.
Market trends and consumer insights
Long-term macro trend toward healthy and sustainable eating is expected to continue.
Nordic consumers have the highest per capita spend on organic foods in Europe.
Two-thirds of dry food consumers are willing to pay a premium for organic products.
Private label shares are high in Germany and France, indicating market maturity.
Brand, product, and channel performance
Own brands represent 68% of sales and returned to growth in Q3 2025.
Top 10 brands account for about 50% of group sales, with strong names like Friggs and Davert.
Main sales channels are groceries (59%), health food stores (17%), and food service (9%).
Top 10 customers account for up to 80% of net sales in some channels.
Castellcir fire: long-term supply chain plan
Restructuring program: specific cost reduction areas
Division South Europe: path to profitability
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Q4 202529 Jan, 2026
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Frequently asked questions
Midsona AB develops, produces and markets organic products, health foods and consumer health products. The company's products are distributed in Sweden, Norway and Finland under the brand names Organic Food Bar®, Vitasnella® Oat Cookies and VitaSlim® Powder & Drinks to people who want to improve their health by choosing healthier alternatives. Midsona offers a complete range of products based on organic principles. The Company has specialized in processing whole grain and its derivatives since the 1970's. Today, Midsona AB produces both traditional whole grains as well as new and innovative products based on whole grain, such as bread sticks, crisp bread, and fresh cereal combinations.
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