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MNTN (MNTN) investor relations material
MNTN Raymond James TMT and Consumer Conference summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.Market opportunity and customer focus
Streaming TV now enables precise targeting, opening TV advertising to small and mid-sized businesses previously excluded from the medium.
97% of customers are first-time TV advertisers, expanding the total addressable market and creating new revenue streams for both MNTN and streaming partners.
Core customers are direct-to-consumer e-commerce brands and local businesses seeking highly targeted, measurable campaigns.
Partnerships with all major ad-supported streaming networks provide broad inventory access and position MNTN as a growth channel for the industry.
Industry consolidation in streaming does not impact inventory access due to the unique tech platform required for SMBs.
Technology and platform differentiation
The platform is fully self-serve, purpose-built for SMBs, and requires no media buyers.
AI-driven creative tools, including QuickFrame AI, reduce ad production time by 100x and costs by 10x, making TV advertising accessible to smaller brands.
Comprehensive tech stack includes precise targeting, programmatic bidding, and robust measurement for performance outcomes.
Half of the workforce is in engineering, supporting ongoing innovation and new feature development.
Competitive advantage is maintained by integrating all necessary components for SMB performance TV in one platform.
Business model, growth, and future outlook
Margin expansion is driven by reduced hosting and data management costs, with recent margins just under 80%.
The model is highly scalable, with efficient customer acquisition and a focus on self-serve onboarding.
Consistent quarter-over-quarter and year-over-year growth, excluding one-off effects, demonstrates business stability.
AI and product innovation are key growth drivers, with new features and optimizations planned for upcoming quarters.
Long-term success is defined by making Performance TV a standard marketing tool for SMBs, akin to search or email marketing.
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