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Motion Display Q2 2025 earnings summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.Q2 2025 earnings summary21 Aug, 2025
Executive summary
Revenue for H1 2025 was 8.06 MSEK, down 53% year-over-year, with a net loss of -2.61 MSEK compared to a profit of 2.43 MSEK last year.
Q2 2025 revenue fell 68% to 2.39 MSEK, with a net loss of -2.24 MSEK versus 0.41 MSEK profit in Q2 2024.
U.S. tariffs on China-sourced goods severely impacted sales, with the U.S. accounting for less than 20% of total revenue in H1.
Financial highlights
Gross profit for H1 2025 was 4.53 MSEK, down 59% year-over-year.
EBITDA for H1 was -1.67 MSEK, compared to 3.87 MSEK last year.
Cash flow for H1 was -0.19 MSEK, with cash at period end at 0.20 MSEK.
Equity at period end was 4.84 MSEK, with an equity ratio of 32%.
Outlook and guidance
Uncertainty remains regarding U.S. tariffs on Chinese imports, which continue to affect demand and financial stability.
Ongoing discussions with U.S. customers and consideration of relocating production to the U.S.
Orders worth 3 MSEK from a major U.S. cosmetics company are expected for Q4 delivery.
US production relocation timeline?
What if Dcap BidCo's 90% acceptance isn't met?
Detail long-term financing alternatives explored
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Frequently asked questions
Motion Display specializes in the development and production of electronic shelf labels (ESLs) and digital signage solutions for retail environments. The company’s products utilize advanced e-paper technology to deliver dynamic and energy-efficient displays that enhance in-store marketing and pricing strategies. The company is headquartered in Uppsala, Sweden, and its shares are listed on the Nasdaq Stockholm.
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