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MULBERRY GROUP
MULBERRY GROUP (MUL) investor relations material
MULBERRY GROUP Trading update summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.Trading update summary14 Jan, 2026
Trading performance highlights
Achieved group total sales growth of 5.3% year-on-year, with all regions contributing positively.
Retail and digital like-for-like sales increased by 11%, with digital & ecommerce up 11% and retail full-price sales up 19%.
UK sales rose 3.5% overall, with like-for-like up 6.5%, and a higher proportion of full-price sales online.
US sales grew 12.7%, Europe 14.9%, and Asia Pacific 0.8%, with strong digital and festive period performance.
Asia Pacific like-for-like sales up 12.2%, driven by strong Double 11 festival results.
Strategic and operational update
Focused on full-price sales and new product launches, outperforming a highly promotional market.
Strategy centered on simplifying operations, refreshing the brand, and leveraging customer insights.
Re-engaged existing customers and attracted new ones, reinforcing the brand's core offering.
Maintained disciplined cost control while growing sales and brand relevance.
Christmas campaign met expectations, with strong demand for key products like Roxanne, Hackney, and Bayswater.
Outlook and leadership comments
Entering the final quarter with strong momentum and a focus on sustainable, profitable growth.
CEO highlights early success of the 'Back to the Mulberry Spirit' strategy and ongoing brand reinvigoration.
Continued emphasis on creativity and cultural relevance to drive future performance.
Full-price sales mix impact on profitability
Asia Pacific store right-sizing strategy details
Product strategy for Roxanne, Hackney, Bayswater
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Next MULBERRY GROUP earnings date
H2 20269 Jul, 2026
MULBERRY GROUP
Next MULBERRY GROUP earnings date
H2 20269 Jul, 2026
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