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Planet Fitness
Planet Fitness (PLNT) investor relations material
Planet Fitness 28th Annual ICR Conference 2026 summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.28th Annual ICR Conference 2026 summary13 Jan, 2026
Strategic accomplishments and leadership
Added new C-suite talent in 2025, including Chief Development and Marketing Officers, to support strategic execution.
Hosted first analyst day under new leadership, outlining long-term growth outlooks.
Executed on strategic imperatives, resulting in net member growth and 181 new unit openings, mostly domestic franchises.
Refined brand positioning and launched a successful marketing campaign, "We Are All Strong on This Planet."
Optimized club formats, with 80% of locations updated to better balance strength and cardio equipment.
2025 performance and key metrics
Achieved 20.8 million members by year-end 2025, with strong net member growth.
Opened 181 new clubs, exceeding expectations, with over 100 openings in Q4.
Comparable sales growth reached 6.7% for the year.
Maintained a mid-30% rejoin rate, indicating strong member loyalty.
Digital member management tools contributed to growth and engagement.
Marketing and digital initiatives
Continued the core marketing campaign into 2026 with new creative, allowing increased investment in working media.
Expanded social and digital teams, leveraging influencers and dynamic content optimization.
High School Summer Pass participation grew from just under 3 million in 2024 to 3.7 million in 2025.
AI-enabled CRM and dynamic content optimization initiatives are underway.
Black Card price increase confidence factors?
International growth strategy and refranchising
Franchisee sentiment and unit economics
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Next Planet Fitness earnings date
Q4 202524 Feb, 2026
Planet Fitness
Next Planet Fitness earnings date
Q4 202524 Feb, 2026
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Frequently asked questions
Fitness for All
Planet Fitness is an American chain of gyms, focusing on creating a welcoming environment Established in 1992 in Dover, New Hampshire, the gym has strategically positioned itself as a "Judgement Free Zone," aiming to make first-time and casual gym-goers feel comfortable. The gyms are primarily found in the USA, but Planet Fitness now has locations outside of its home country.
A Clear Vision From the Start
When Michael and Marc Grondahl acquired a struggling gym in 1992, they sought to redefine the concept of fitness centers. The brothers recognized that intimidating atmospheres often deterred average individuals from joining or regularly attending gyms. As a result, they envisioned a place where everyone felt welcomed, regardless of their fitness level. Over the years, this vision, combined with affordable memberships, allowed the company to expand rapidly. By the 2000s, the brand had franchised, and its presence spread far beyond New Hampshire, establishing it as a major player in the fitness industry. Other publicly traded companies operating in the same sector include names like Peloton, Nautilus, and Lululemon.
Creating a Judgement-Free Workout Environment
What sets Planet Fitness apart is the design of its gyms. Instead of rows of heavy free weights and specialist equipment, the gyms focus on an abundance of cardio machines and strength training machines, catering to a different type of gym goes than traditional establishments might. While some locations offer group fitness classes, the essence of Planet Fitness is to allow members to undertake their own routines without feeling watched or judged.
Expansion
Today, Planet Fitness boasts over 2,000 clubs across the United States and has even ventured into international territories, including Canada and the Dominican Republic. They've continued to prioritize affordability with their memberships, with some levels even offering benefits like access to any location and bringing a guest for free. Furthermore, the brand introduced the Planet Fitness app, providing members with workout guides, tracking tools, and even the ability to check how crowded a branch is before heading in.
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