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Prosegur Compañía de Seguridad (PSG) investor relations material
Prosegur Compañía de Seguridad Investor Day 2025 summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.Investor Day 2025 summary16 Dec, 2025
Strategic priorities and business model
Focus on profitable growth, customer experience, and financial returns, with a finance-driven model emphasizing cash flow and debt control.
Hybrid product development strategy combining in-house innovation and partnerships with global leaders, especially in video and AI, to maintain technological leadership and exclusivity.
Continued investment in marketing and brand awareness, with a shift toward targeting high-value, long-term customers and optimizing the sales funnel.
Expansion of value-added services, product bundling, and simplification of offerings to enhance differentiation and customer loyalty.
Operational transformation through CRM upgrades, cloud migration, AI-driven process improvements, and digital channel expansion to boost efficiency and scalability.
Market overview and positioning
Growing demand for security and peace of mind is driving increased market penetration of alarm systems, with higher brand visibility and investment supporting this trend.
Market penetration rates vary by country, with Iberia at 11.1% and LatAm averaging 3.5%, indicating significant growth opportunities.
The company holds leading market positions in several countries, ranking #1 or #2 in most key markets.
Positioning as a premium security provider, aiming to match or exceed leading competitors in customer satisfaction and churn rates.
Strategic avoidance of aggressive discounting and promotions, focusing instead on ARPU expansion through value-added services.
Strategic initiatives
Product improvements focus on enhanced app experience, new features, and smart home integration, with future launches planned.
Channel mix optimization with growth driven by telesales and third-party channels, while door-to-door remains for high-value clients.
Customer experience initiatives target high NPS, transparent service, and longer customer lifetimes.
AI and digitalization initiatives already delivering operational efficiencies and improved customer experience, with further projects in the pipeline, including churn classification and smart onboarding.
Joint ventures like the Telefónica partnership in Spain seen as a model, but difficult to replicate in other geographies.
How does ROW's new growth strategy impact debt?
What competitive edge does hybrid tech provide?
Assess M&A strategy given Telefonica shares.
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Next Prosegur Compañía de Seguridad earnings date
Q4 202527 Feb, 2026
Next Prosegur Compañía de Seguridad earnings date
Q4 202527 Feb, 2026
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Frequently asked questions
Prosegur Compañía de Seguridad S.A. is a global security services company based in Spain, providing a range of solutions including cash management, manned guarding, alarm monitoring, cybersecurity, and integrated security systems. The company serves clients across multiple sectors such as banking, retail, and logistics, offering customized security services to protect assets, infrastructure, and individuals. Prosegur leverages technology and innovation to enhance service delivery, with a presence in numerous countries around the world. The company is headquartered in Madrid, Spain, and its shares are listed on the Madrid Stock Exchange.
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