Rumble (RUM) investor relations material

Business evolution and strategic direction

• Expanded from a free speech video platform to include AI cloud and infrastructure, leveraging a fully owned, vertically integrated cloud system.

• Achieved rapid user growth, reaching 52 million monthly active users in the last reported quarter, up from 1 million in mid-2020.

• Built an advertising ecosystem and cloud infrastructure to compete with major tech firms, launching a public cloud business and Rumble Wallet for crypto payments.

• Secured a $775 million investment from Tether in early 2025, leading to new product launches and deeper integration.

• Announced the acquisition of Northern Data, a major GPU and data center operator, expected to close in Q2 2026.

Advertising and monetization

• Overcame years of brand advertiser boycotts, with major brands like Netflix and Chevron joining post-2024 election.

• Regulatory changes and new leadership in ad sales are opening doors to more brand advertisers, with significant ARPU growth potential.

• AI and GPU resources from Northern Data will enhance ad creation and optimization, positioning the ad business for accelerated growth by 2027.

• Election cycles and major events like the FIFA World Cup are expected to drive further user and ad revenue growth.

Tether partnership and AI cloud strategy

• Tether's investment enabled the launch of Rumble Wallet, allowing seamless tipping in Bitcoin and Tether, and brought educational opportunities for users.

• Secured $100 million in advertising and $150 million in GPU infrastructure deals with Tether, making Tether the largest shareholder post-Northern Data acquisition.

• Unique competitive advantages include exclusive datasets, low-latency streaming, and deep expertise in cloud and AI infrastructure.

• Targeting AI cloud services for small and medium businesses, government contracts, and emerging use cases beyond LLMs, such as AI-powered agriculture.