Ryanair (RYA) investor relations material

European Low-Cost Carrier

Ryanair is an Irish low-cost airline and one of the largest companies in European commercial aviation. The company operates flights both under the Ryanair brand, as well as through several subsidiaries. It flies to and from a majority of European countries, all while employing a number of strategies to keep flights as cheap as possible. This is done through things such as add-on charges, tight seating, serving major cities' secondary airports, and general cost-cutting. The company is headquartered in Dublin, Ireland, and its shares are listed on the Euronext Dublin as well as the Nasdaq.

Founding, Growth, and Michael O’Leary

Ryanair was founded in 1984 by the Ryan family, with Tony Ryan at the helm. Initially, it started with a modest operation, running a daily flight from Waterford in the southeast of Ireland to London Gatwick. The airline's early years were challenging, marked by stiff competition, especially from the state-owned airlines, and regulatory hurdles that limited its ability to expand and compete.

Michael O'Leary joined Ryanair in 1988, initially as a financial advisor before becoming the CEO in 1994. O'Leary, influenced by the low-cost model of Southwest Airlines in the United States, set out to overhaul Ryanair into Europe's most successful low-cost carrier. O’Leary’s influence on the company, and the airline industry as a whole, is impossible to overstate and his leadership has been instrumental in propelling Ryanair to the top of European air travel.

Further reading: Michael O'Leary: Ryanair's Maverick CEO

Ancillary Revenue Streams

Ryanair has historically been exceptionally successful in generating ancillary revenue, which refers to the income gained from non-ticket sources. The primary fees the company generates are by selling various add-ons such as charging extra for checked luggage, priority boarding, seat selection, and similar. The company also capitalizes on onboard sales of food and drinks, offers advertising space to other companies onboard, and incurs administrative fees.

The company’s business model has influenced many other low-cost carriers and has forced traditional airlines to rethink their strategies to compete effectively.

European Focus

Ryanair's route network is focused on Europe, connecting a vast array of destinations across both Western and Eastern Europe. The airline serves major cities, regional hubs, and holiday destinations, ensuring coverage that appeals to a broad spectrum of travelers. The airline network includes capitals, major economic centers, smaller cities, and popular vacation spots.

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