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Sa Sa International Holdings (178) investor relations material

Sa Sa International Holdings H1 25/26 earnings summary

Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.
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H1 25/26 earnings summary21 Nov, 2025

Executive summary

  • Turnover rose 6.6% year-on-year to HK$1,990.6 million for the six months ended 30 September 2025, driven by increased tourist arrivals in Hong Kong and Macau, improved sales, and a strategic shift to online in Chinese Mainland, resulting in a turnaround from loss to profit.

  • Profit for the period (including discontinued operations) increased 54.8% year-on-year to HK$50.2 million, with basic earnings per share at 1.6 HK cents and an interim dividend of 1.15 HK cents per share, reflecting a payout ratio of approximately 71%.

  • Offline sales in Hong Kong and Macau increased 8.9% year-on-year, supported by improved consumer sentiment and tourism, while online sales overall accounted for 20% of total turnover.

  • The Group closed all physical stores in Chinese Mainland by June 2025 to focus on online business.

  • Operational efficiency improved, with cost controls and a focus on sustainable long-term profit growth.

Financial highlights

  • Gross profit increased 4.2% year-on-year to HK$755.0 million, with gross profit margin slightly down by 0.9ppt to 37.9%.

  • Operating profit from continuing operations was HK$69.5 million, up from HK$65.4 million last year.

  • Basic earnings per share rose to 1.6 HK cents from 1.0 HK cent last year.

  • Interim dividend payout ratio was approximately 71% of profit.

  • Cash and bank balances stood at HK$251.1 million as of 30 September 2025, with a current ratio of 1.6.

Outlook and guidance

  • The Group aims to maintain a stable gross profit margin and sustainable growth by adapting to market trends, optimizing omni-channel integration, and expanding the OMO (online-merge-offline) experience.

  • For the third quarter (1 Oct–16 Nov 2025), turnover increased 11.3% year-on-year, with online sales up 16.1%.

  • Plans include further digital upgrades, product mix optimization, and expansion of the store network in Hong Kong and Macau.

Chinese Mainland online growth strategy
Southeast Asia offline sales recovery plan
Inventory management and cash flow strategy
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H2 25/2618 Jun, 2026
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Frequently asked questions

Sa Sa International Holdings Limited is a Hong Kong-based retail company specializing in beauty and personal care products. The company operates an extensive network of retail stores across Hong Kong, Macau, Mainland China, and Southeast Asia, offering a variety of skincare, fragrance, makeup, and health supplements. In addition to its brick-and-mortar stores, Sa Sa has a growing e-commerce presence, providing online shopping options for its customers. Sa Sa sources products from international brands as well as its own private labels, catering to a wide range of beauty needs and preferences. The company is headquartered in Hong Kong, and its shares are listed on the HKEX.

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