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Saga Communications
Saga Communications (SGA) investor relations material
Saga Communications Noble Capital Markets Emerging Growth Conference summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.Noble Capital Markets Emerging Growth Conference summary3 Dec, 2025
Company overview and financial position
Operates in 28 local markets, focusing on radio after divesting TV assets in 2017 and expanding into digital under new leadership since late 2022.
Maintains a conservative financial approach with $5 million in debt, $32 million in cash, and a $40 million revolving credit facility.
Pays a quarterly dividend of $0.25 per share and has a history of special and variable dividends; stock repurchases are being ramped up.
Recent tower site sales provided additional liquidity without impacting operational costs.
Digital transformation and growth
Digital ad revenue grew 32.6% year-over-year in Q3 and 17.1% year-to-date, outpacing industry peers who saw declines.
Blended radio and digital revenue declined only 2.1% year-to-date, significantly less than sector averages.
Internal research shows pitching blended campaigns to local advertisers increased radio spend by 9.1% and total spend by 27%.
Digital strategy aims to disrupt 5% of local search and display ad spend, potentially doubling annual gross income.
Strategic vision and market positioning
Five-year plan targets a revenue mix of one-third radio, one-third search, and one-third display, with digital approaching 67% of total revenue.
Focuses on hyper-local markets, leveraging community involvement and direct relationships with advertisers.
Differentiates from larger competitors by providing customer-focused, easy-to-understand digital solutions.
Prefers smaller markets for deeper local impact rather than expanding into major metropolitan areas.
Saga's path to 67% digital revenue in 5 years
Impact of buybacks on dividend sustainability
Hyper-local strategy vs. market competition
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Next Saga Communications earnings date
Q4 202513 Mar, 2026
Saga Communications
Next Saga Communications earnings date
Q4 202513 Mar, 2026
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Frequently asked questions
Saga Communications, Inc. is a broadcasting company focused on operating radio stations across the United States. The company owns and operates FM and AM radio stations, offering a variety of programming formats that include music, news, sports, and talk shows. Saga Communications primarily serves mid-sized markets, catering to local audiences with content tailored to community interests. The company is headquartered in Grosse Pointe Farms, Michigan, and its shares are listed on the NASDAQ.
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