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Salesforce (CRM) investor relations material

Salesforce Barclays 23rd Annual Global Technology Conference summary

Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.
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Barclays 23rd Annual Global Technology Conference summary11 Dec, 2025

Financial performance and growth outlook

  • Achieved the strongest Q3 in company history, with fastest booking growth in 3.5 years and significant Net New AOV acceleration over ARR growth.

  • Net New AOV growth is expected to drive core revenue acceleration within 11–17 months, with increasing confidence based on current momentum.

  • Provided guidance to reach $60 billion in revenue by fiscal year 2030, citing unprecedented demand and robust pipelines.

  • Cash flow guidance increased to about $15 billion, with expectations for continued growth over the next five years.

  • Terminal value seen as substantial, with most customers expected to adopt the Agentic platform, multiplying business value.

Product innovation and customer adoption

  • Agentforce ARR reached $550 million, growing 4.5x year-over-year, with 1,900 transactions and 18,000 customers, half of whom are paying.

  • Over 50% of Agentforce bookings in Q3 came from existing customers increasing usage, with 362 customers refilling their consumption.

  • Notable customer use cases include Pandora's Gemma and Williams-Sonoma's Olive, both handling high volumes of customer actions.

  • Agentforce is amplifying all Salesforce clouds, driving multi-cloud transformational deals and becoming integral to sales, service, and commerce processes.

  • Innovation continues with launches like Voice, Life Sciences Cloud, ITSM, and agent orchestration, supporting further pipeline growth.

Competitive positioning and market strategy

  • Salesforce's advantage in AI is attributed to its trusted data context, deterministic execution, human-in-the-loop workflows, and governance/compliance capabilities.

  • The platform is positioned as the essential hub for Agentic execution in the enterprise, with AI utility dependent on Salesforce's infrastructure.

  • Customers adopting Agentic processes see 3–4x business value compared to traditional SaaS CRM usage.

  • Vendor consolidation and higher-end SKUs are driving up average sales prices and productivity.

  • Significant market share gains in life sciences, with major wins from competitors and a growing customer base.

How does Agentforce refill rate impact ARR?
Sustaining sales productivity with increased capacity
Explain Salesforce's 'last mile' AI advantage
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Frequently asked questions

One of the leaders in the CRM space

Salesforce is a leading customer relationship management (CRM) platform that offers a wide range of cloud-based software solutions to businesses of all sizes. Founded in 1999 and headquartered in San Francisco, Salesforce has become renowned for its customer-centric approach and innovative technology. The company's flagship product, Salesforce CRM, enables organizations to manage and streamline their sales, marketing, customer service, and other business processes on a single, integrated platform. Other notable providers of CRM-solutions include Oracle, HubSpot, and Pegasystems.

The platform

Salesforce offers a comprehensive suite of cloud-based software solutions designed to empower businesses with effective CRM capabilities. At the core of Salesforce's product portfolio is its CRM service, which enables businesses to manage and analyze customer interactions, sales, marketing campaigns, and customer service on a single unified platform. This allows organizations to gain a holistic view of their customers, enhance engagement, and drive meaningful relationships.

Salesforce CRM provides robust tools for lead and opportunity management, contact and account management, sales forecasting, and pipeline tracking. It facilitates seamless collaboration among sales teams, allowing them to share insights, automate workflows, and streamline sales processes. Additionally, Salesforce offers marketing automation tools that enable businesses to create and manage marketing campaigns, track customer engagement, and generate valuable insights to optimize marketing strategies.

Helping businesses drive growth

Salesforce has expanded its offerings through acquisitions and internal development to include additional solutions such as marketing automation, e-commerce, analytics, and artificial intelligence. With a focus on cloud computing, flexibility, and scalability, Salesforce has established itself as a key player in the CRM market, helping businesses drive growth, improve customer relationships, and enhance overall operational efficiency.

By leveraging Salesforce's suite of products, customers can benefit from improved customer engagement, increased sales productivity, streamlined marketing efforts, and enhanced customer service. The scalability, flexibility, and cloud-based nature of Salesforce's solutions make it a powerful tool for businesses of all sizes and industries, enabling them to drive growth and ensure customer satisfaction.

A customizable platform

Salesforce and their services offer a wide range of specialized solutions and add-ons, including Service Cloud for customer service management, Commerce Cloud for e-commerce capabilities, and Einstein AI for leveraging artificial intelligence and machine learning. These offerings provide businesses with the ability to personalize customer experiences, gain actionable insights from data, automate repetitive tasks, and drive operational efficiency.

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