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SAP (SAP) investor relations material

SAP Q4 2025 (Media) earnings summary

Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.
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Q4 2025 (Media) earnings summary29 Jan, 2026

Executive summary

  • Achieved and exceeded outlook for operating profit and free cash flow in 2025, with robust cloud growth and a record cloud backlog of up to EUR 77.3 billion, up 30% year-over-year at constant currencies.

  • Cloud ERP Suite and AI adoption were key growth drivers, with AI included in two-thirds of Q4 cloud order entry.

  • Transformation strategies (RISE and GROW) and Business Data Cloud drove significant cloud adoption, especially in the mid-market.

  • Announced a new EUR 10 billion share repurchase program to be executed from February 2026 through 2027.

Financial highlights

  • Cloud revenue increased 26% year-over-year in 2025 to EUR 21 billion, with Cloud ERP Suite up 32% at constant currencies.

  • Total revenue for the year approached EUR 37 billion, up 11% at constant currencies.

  • IFRS operating profit for the year was EUR 9.8 billion; non-IFRS operating profit EUR 10.4 billion, up 28%.

  • Free cash flow reached EUR 8.24 billion, at the high end of guidance, up 95% year-over-year.

  • Non-IFRS basic EPS increased 36% to EUR 6.15.

Outlook and guidance

  • FY2026 guidance: cloud revenue EUR 25.8–26.2 billion (+23–25% at constant currencies), non-IFRS operating profit EUR 11.9–12.3 billion (+14–18%), free cash flow ~EUR 10 billion.

  • Current cloud backlog growth expected to decelerate moderately in 2026, but less than in 2025.

  • Total revenue growth anticipated to accelerate through 2027.

  • Midterm non-IFRS effective tax rate guided to 28%-30%.

Reconcile backlog deceleration with 2027 revenue acceleration.
Quantify Business AI's impact on cloud revenue growth.
What is the strategy for IaaS revenue decline?
AI's impact on future job profiles?
Explain 2025 CCB growth moderation.
How does SAP monetize its AI investments?
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Frequently asked questions

A Software Titan

SAP SE, most commonly referred to as SAP, is a German multinational company with customers and operations in all corners of the world. The company is headquartered in Germany but trades on both the NYSE and the FWB. SAP provides businesses with software to manage operations and customer relations and its products aid in organizing financial records, human resources, and supply chain tasks, streamlining businesses' everyday activities.

Founded by Engineers

SAP was founded in 1972 by five former IBM engineers with an entrepreneurial spirit. From humble beginnings in Germany, the company started out with only one customer and just a handful of employees and one customer. The idea behind the company was to build software that integrated business processes and enabled data processing in real time. Just a few years after the company was founded, SAP started rolling out its first software programs and started its journey toward the global powerhouse that it is today.

The Practical Application of SAP’s Products

SAP's software solutions are used across various business operations. Their Enterprise Resource Planning (ERP) system, for instance, consolidates business processes like procurement, manufacturing, sales, and accounting into a unified, interactive platform. This simplifies data management and decision-making, increasing operational efficiency.

SAP's Customer Relationship Management (CRM) software, meanwhile, aids companies in managing and analyzing customer interactions, helping to improve business relationships and drive sales growth. Furthermore, with tools like SAP SuccessFactors, companies can effectively manage their human resources, from talent acquisition to performance reviews.

Heavy-Hitting Customers

SAP's customer base is as diverse as its product portfolio, spanning various sectors including manufacturing, retail, healthcare, and financial services, among others. From small businesses to Fortune 500 companies, SAP's robust and scalable solutions are trusted by organizations of all sizes. Some notable companies using their products include names like Apple and Amazon. Simply having two such influential companies as customers, it becomes clear what type of impact SAP has in the modern corporate landscape.

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