ServiceNow (NOW) investor relations material

Vision and strategic direction

• Aims to be the defining enterprise software company of the 21st century, targeting $30–32 billion in subscription revenue by 2030, doubling from 2026 levels.

• Positions itself as the AI Control Tower for business reinvention, integrating AI across all workflows and products.

• Pursues a $600 billion total addressable market, expanding from IT into CRM, security, risk, and data analytics.

• Focuses on agentic AI, autonomous workflows, and a hybrid workforce combining human and digital workers.

• Maintains a culture of innovation, customer loyalty, and operational discipline, with a strong, aligned leadership team.

Product innovation and platform evolution

• Launched AI-native platform enhancements, including the Action Fabric and AI Control Tower, enabling sense, decide, act, and secure capabilities.

• Embedded autonomous agents in every app, driving productivity and reducing manual intervention.

• Expanded CRM to $2 billion ACV, security and risk to $1 billion+, and data analytics on track for $1 billion.

• Introduced EmployeeWorks as a unified AI front door for employees, integrating Moveworks and ServiceNow workflows.

• Demonstrated real-world impact with customers like FedEx, Chipotle, CVS, and Honeywell, showcasing automation at scale.

Go-to-market and ecosystem strategy

• Accelerated global expansion, with strong growth in Europe, APAC, and Latin America.

• Partners, hyperscalers, and an app ecosystem drive implementation speed and category adoption, with 2,500+ apps in the store.

• Introduced a 100-day AI go-live guarantee, compressing deployment timelines and increasing customer confidence.

• Hybrid commercial model combines subscription and consumption-based pricing, with over 50% of net new business now non-seat-based.

• Strategic M&A focused on technology and talent tuck-ins, not revenue, to accelerate innovation and expand TAM.