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Smoore International (6969) investor relations material
Smoore International H1 2025 earnings summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.Executive summary
Revenue increased 18.3% year-over-year to RMB6,013 million in 2025 H1, driven by recovery in vaping, expansion in HNB, and regulatory shifts favoring compliant products.
Net profit declined 28.0% year-over-year to RMB492 million, mainly due to higher share-based payment, legal/compliance, and market development expenses.
Adjusted net profit (excluding share-based payments) was RMB737 million, down 2.1% year-over-year.
Strategic support for a key customer's HNB product launch in Japan marked a milestone, with strong early market feedback.
Continued investment in emerging businesses such as inhalation therapy and beauty atomization.
Financial highlights
Gross profit grew 16.6% year-over-year to RMB2,244 million, but gross margin slightly decreased by 0.5 percentage points to 37.3%.
Distribution and selling expenses increased 31.2% year-over-year, mainly due to expanded marketing for self-branded products.
Administrative expenses rose 79.7% year-over-year, driven by share-based payments and legal/compliance costs.
R&D expenses decreased 4.9% year-over-year, now 12.0% of revenue, with a focus shift to HNB and inhalation therapy.
Cash and cash equivalents stood at RMB5,212 million; current ratio was 336.7%; asset-liability ratio improved to 17.9%.
Outlook and guidance
Recovery trend supported by regulatory enforcement, launch of compliant products, and strategic customer launches in key markets.
Nationwide HNB product launch in Japan planned for September 2025, with further expansion into key markets.
Continued investment in compliant, innovative products and further development of inhalation therapy and beauty atomization businesses.
Focus on R&D, operational efficiency, and sustainable development to drive long-term growth.
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