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Sprout Social Barclays 23rd Annual Global Technology Conference summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.Barclays 23rd Annual Global Technology Conference summary10 Dec, 2025
Market and business performance
Business momentum improved each quarter, with Q4 showing strong prospects.
Significant success in the enterprise segment, especially with $50K+ customers.
Product launches and AI initiatives contributed to growth and customer wins.
Operating margins remain strong and have improved year-over-year.
Growth slowdown is seen as cyclical, not structural, with market share gains continuing.
Industry trends and customer behavior
Industry is still early in its evolution, with many companies lacking dedicated budgets for social solutions.
Consumer behavior is shifting rapidly to social, with 50% checking social before purchases and 55% influenced by creators.
AI has caused companies to pause and reevaluate spending priorities, especially in front office software.
Larger, well-known brands are increasingly becoming customers due to product and integration investments.
Product and go-to-market evolution
Investments in integrations, social customer care, and influencer marketing have enabled upmarket growth.
Go-to-market strategy now focuses heavily on enterprise, with nearly half of sales and marketing spend allocated there.
Lower mid-market and SMB segments are managed with a lower-touch, self-serve approach, with right-sized investments.
Product offerings are tailored to customer needs, avoiding unnecessary complexity for SMBs.
Upmarket product investments driving success
Sprout's AI data advantage
NewsWhip acquisition monetization plan
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Next Sprout Social earnings date
28th Annual Needham Growth Conference Virtual13 Jan, 2026
Next Sprout Social earnings date
28th Annual Needham Growth Conference Virtual13 Jan, 2026
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Frequently asked questions
Sprout Social, Inc. designs, develops, and operates a web-based social media management platform in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. The company’s platform brings together social conversations from various networks; engages with and grows online audience by listening to and analyzing customers; offers customizable workflow solutions to streamline social publishing process; and monitors business metric outcomes of engagements in one integrated platform. It serves Fortune 1000 companies and small-to-medium sized business in marketing, customer service, sales, human resources/recruiting/training, public relations/communications/PR agencies, event planning/promotion agencies, non-profit organizations, education institutions, and consumer technology industries. Sprout Social, Inc. sells its products through direct sales team as well as a network of partners.
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