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The Character Group
The Character Group (CCT) investor relations material
The Character Group Trading update summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.Trading update summary16 Jan, 2026
Trading performance
Like-for-like sales in the four months leading up to Christmas 2025 were approximately 11% lower than the same period in 2024.
First half sales to 28 February 2026 are expected to be lower than the previous year, but second half sales are projected to improve, resulting in full-year revenue in line with last year.
Group profits before tax and highlighted items are projected to more than double for the 2026 financial year, despite flat turnover.
Product and market initiatives
New product launches and brand extensions will be showcased at upcoming international Toy Fairs in London and Nuremberg.
Sales teams in the UK, Scandinavia, and internationally are preparing for these key industry events.
Financial position and corporate actions
Maintains a strong balance sheet, healthy net cash position, and substantial unused working capital facilities.
Completed a share buyback programme, acquiring 1,126,549 shares for £2,964,105.
Half-year report for the six months ending February 2026 is scheduled for release in May 2026.
Explain product mix impact on profit doubling
What new products launch at upcoming Toy Fairs?
Post-buyback capital allocation strategy?
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Next The Character Group earnings date
H1 202612 May, 2026
The Character Group
Next The Character Group earnings date
H1 202612 May, 2026
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Frequently asked questions
Character Group PLC is a UK-based independent toy company known for designing, manufacturing, and distributing a wide range of toys, games, and playthings. The company's product lines cater to various segments within the toy industry, including pre-school, boys, girls, activity, and crafts. They have also ventured into wooden toys, vehicles, and accessories. Character Group PLC's brand portfolio includes well-known names such as Peppa Pig, Teletubbies, Doctor Who, and Teenage Mutant Ninja Turtles, among others. The company is headquartered in New Malden, United Kingdom, and its shares are listed on the London Stock Exchange.
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