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The Clorox Company (CLX) investor relations material
The Clorox Company Morgan Stanley Global Consumer & Retail Conference 2025 summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.Morgan Stanley Global Consumer & Retail Conference 2025 summary2 Dec, 2025
Consumer and category trends
U.S. consumers remain under stress, showing value-seeking behaviors such as shifting to lower price points, larger pack sizes, and alternative channels like e-commerce and club stores.
Category growth in U.S. retail is averaging 0%-1%, with international and professional segments growing faster.
Promotional activity is rational overall, with some heightened competition in specific segments like trash bags and litter.
Strategic priorities and execution
Focus is on executing integrated demand plans and leveraging a robust innovation pipeline across categories.
Emphasis on margin management and price-pack architecture to maintain profitability and investment capacity.
Brand equity remains strong, with household penetration stable or growing and value metrics at or above pre-COVID levels.
Market share and growth levers
Five key vectors drive value: product, package, place, proposition, and price.
Innovation, brand building, and revenue growth management (RGM) are central to regaining and growing market share.
Cleaning business is performing well across all vectors, while the litter business is in recovery with phased innovation plans.
When do ERP benefits materially impact margins?
How does AI enhance your innovation pipeline?
What are key M&A criteria for bolt-on acquisitions?
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Frequently asked questions
Well-Known Cleaning Products
The Clorox Company, previously operating as the Clorox Chemical Company, is an American manufacturer of various consumer and professional products. The company is most famous for its namesake cleaning products, including its iconic line of bleach. The company also owns several well-known brands outside of cleaning products, including names such as Burt’s Bees, Nature Valley, Brita, and several others. The company is headquartered in Oakland, California and its shares are traded on the NYSE.
Chlorine and Sodium Hydroxide
Clorox was founded in 1913 and started out as the Electro-Alkaline Company, producing liquid bleach for industrial purposes by using a unique process of electrolyzing salt water. The name "Clorox" was derived from the combination of "chlorine" and "sodium hydroxide," the two main ingredients of its bleach product. The company underwent rapid growth and expansion, eventually diversifying its product line over the years. In 1928, Clorox went public and has become a widely recognized brand, most known for its cleaning and disinfecting products, while also owning and operating several subsidiaries producing various other consumer goods. Today, the company is active in a very saturated market with a list of its peers including names such as Procter & Gamble, Unilever, and Colgate-Palmolive, to name a few.
The Cleaning Products
Clorox offers a diverse range of cleaning and disinfecting products tailored to both household and commercial needs. Their flagship product, Clorox bleach, remains a staple in many homes and businesses, and its portfolio also includes disinfecting wipes, sprays, and bathroom cleaners. Additionally, Clorox provides laundry additives like stain removers and color boosters. The company has also delved into eco-friendly cleaning solutions, offering greener alternatives under its "Green Works" line.
Other Products
While Clorox might be best known for its cleaning products and its bleach, it's not all they market. The company has a presence in the food sector, owning brands like Hidden Valley, which produces salad dressings and dips. Clorox owns the Brita brand, known for its water pitchers and filters that help reduce contaminants in tap water. For personal care, the Burt's Bees brand, a subsidiary of Clorox, offers natural skincare, cosmetics, and personal hygiene products. The company also offers products within pet care with brands like Fresh Step and Scoop Away.
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