2025 marked a recalibration year, focusing on scaling from $3B to $10B in revenue by restructuring go-to-market teams and assigning clear roles across all client accounts.
Organizational changes aimed to address more distributed decision-making among large clients, ensuring accountability and data-driven performance at every level.
The company’s pipeline of joint business partnerships (JBPs) is at its largest, reflecting early success from these structural changes.
Emphasis on objectivity and premium positioning, avoiding inventory ownership to maintain trust and unbiased decisioning for clients.
CPG and auto sectors faced cyclical headwinds in 2025 due to tariffs and political pressures, while tech and pharma remained strong.
Increased supply in the advertising ecosystem created a buyer’s market, benefiting large brands but requiring careful value assessment of new inventory.
The challenges in CPG and auto are seen as cyclical, not structural, with expectations for recovery as brands adapt.
AI is deeply integrated into operations, with a distributed AI infrastructure breaking down decision processes into modular tasks for efficiency and error checking.
AI enables rapid, data-driven decisions on 20 million ad opportunities per second, optimizing outcomes for advertisers.
The company’s vast data assets and established trust with advertisers are seen as a major, underappreciated competitive advantage in AI-driven advertising.
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