Ulta Beauty (ULTA) investor relations material

Business model and market positioning

• Operates a broad beauty ecosystem with around 30,000 SKUs and 600 brands, spanning mass to luxury segments and offering both in-store and online experiences.

• Maintains a highly accessible footprint with over 1,500 stores and a growing international presence.

• Leverages deep consumer relationship data, with approximately 47 million active loyalty members accounting for 95% of net sales.

• Delivers personalized guidance and salon services, enhancing experiential retail.

• Focuses on value, discovery, and accessibility, differentiating from department and drug stores.

Financial performance and shareholder returns

• Achieved net sales growth from $4.9B in FY16 to $12.4B in FY25, a 10% CAGR.

• Operating profit increased from $655M to $1.5B over the same period, a 9% CAGR.

• Diluted EPS rose from $6.52 to $25.64, a 15% CAGR.

• Returned over $7.4B to shareholders via share repurchases in the last decade.

Industry trends and growth outlook

• U.S. beauty products industry grew from $89B in 2019 to $126B in 2025, a 7% 5-year CAGR.

• Market expected to grow at low- to mid-single digits through 2030, driven by premiumization, experiential retail, and innovation.

• Beauty and wellness markets benefit from favorable demographics, emotional consumer connection, and ongoing innovation.