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Viant Technology Raymond James TMT and Consumer Conference summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.Raymond James TMT and Consumer Conference summary9 Dec, 2025
Industry positioning and competitive landscape
Operates as a demand-side platform (DSP) focused solely on representing ad buyers, emphasizing objectivity and lack of conflicts of interest compared to competitors who also sell inventory.
Major competitors include Google's DV360, The Trade Desk, Yahoo, and Amazon DSP, but claims differentiation through pure buy-side representation.
Views objectivity as a core strength, especially as competitors increasingly blur buy- and sell-side roles, potentially creating conflicts for advertisers.
Amazon's DSP is seen as improving but not yet competitive for large marketers, with negative NPS scores and limited consideration among major brands.
Direct Access product allows direct integration with CTV publishers, bypassing SSP fees and providing cost savings to clients.
Market trends and macro environment
Noted a temporary pullback in ad spend following tariff announcements, but market strength returned by mid-year and continued into Q4.
Holiday spending, especially Black Friday, reached all-time highs, indicating robust consumer health.
Advertiser planning cycles briefly shortened during uncertainty but have since normalized.
Product innovation and AI strategy
ViantAI is the flagship AI suite, aiming for a fully autonomous ad platform with minimal human intervention.
AI Bidding, the first module, achieved 85% adoption and significantly increased revenue by capturing a share of savings.
AI Planning automates campaign construction, including publisher selection, audience targeting, and frequency capping.
Full AI Decisioning, launching at year-end, will enable complete campaign autonomy, with internal results showing superior performance to human traders.
AI-driven automation is credited with driving customer loyalty, operational efficiency, and strategic focus for clients.
Viant AI's direct revenue contribution?
How does Viant AI disrupt Trade Desk's model?
How does CTV incrementality drive spend?
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Next Viant Technology earnings date
Q4 20253 Mar, 2026
Next Viant Technology earnings date
Q4 20253 Mar, 2026
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Frequently asked questions
Viant Technology Inc. (Viant Tech) operates as an advertising software company in the United States, Europe, and internationally. The company's Applications segment focuses on providing tools and applications to enable clients to discover consumers' interests and deliver their messages across multiple advertising channels. Its Planning & Optimization segment enables agencies, brands, and publishers to produce, automate, and analyze their digital marketing campaigns to optimize performance across devices. Its Delivery & Solutions segment provides media companies with planning, buying, measurement, optimization, targeting, and reporting services; as well as platforms that allow them to plan and purchase media inventory through a real-time auction process. This segment also offers audience management solutions; automated inventory management; impression-level attribution modeling; and server-side pixel-based tracking technology. The company was formerly known as Visible World Inc. and changed its name to Viant Technology Inc. in January 2010. Viant Technology Inc. is based in Boston, Massachusetts.
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