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WEBTOON Entertainment (WBTN) investor relations material
WEBTOON Entertainment Raymond James TMT and Consumer Conference summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.Company overview and market position
Operates a global storytelling platform with 24 million creators and 155 million monthly active users, primarily outside Asia.
Achieved $1.35 billion in annualized revenue in 2024, with 9% constant currency growth and positive adjusted EBITDA of 1.4%.
Strong market penetration in Korea (50%) and rapid growth in Japan and English-speaking markets, especially among Gen Z.
Stories extend beyond the platform into film and streaming adaptations on Netflix and Amazon Prime.
Creator ecosystem and content strategy
Attracts creators through an open-source UGC platform (Canvas) and AI-driven discovery, enabling amateur creators to reach global audiences.
Success stories, like Rachel Smythe's "Lore Olympus," highlight the platform's ability to turn amateurs into bestselling authors and media partners.
Paid creators $2.7 billion in revenue share from 2017 to 2023, aligning incentives and IP rights.
Gen Z users are both consumers and aspiring creators, fueling a self-reinforcing growth cycle.
Geographic expansion and user metrics
Sub-5% market penetration in the U.S. and rest of world, but double-digit growth in English webcomic app MAU.
U.S. and Korean users show similar engagement and ARPU ($6-$8 monthly), while Japan's ARPU is 4-5x higher.
80% of revenue comes from paid content, with advertising and IP crossover as future growth levers.
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