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Zillow Group Barclays 23rd Annual Global Technology Conference summary
Complete event summary combining all related documents: earnings call transcript, report, and slide presentation.Barclays 23rd Annual Global Technology Conference summary11 Dec, 2025
Business strategy and growth
Focused on evolving from an advertising marketplace to a transaction-driven Housing Super App, integrating services for buyers, sellers, renters, and professionals.
Growth opportunity lies in converting more users to transact using provided services and technology.
Strategy includes building software for both consumers and professionals, aiming for a seamless transaction platform.
Outpaced a flat housing market by growing transaction share and expanding into rentals and mortgages.
Plans to increase the share of customers using the integrated experience from 34% to at least 75%.
Product innovation and technology
Leveraging AI and generative AI for both consumer-facing features (e.g., Zestimate, Sky Tour, Virtual Staging) and professional tools (e.g., Smart Messages, CRM automation).
AI-driven tools improve agent efficiency and customer conversion, automating follow-ups and reducing funnel leakage.
Ongoing innovation includes integration with platforms like ChatGPT and internal AI enhancements.
Product cadence and tech investments support margin expansion while enhancing user experience.
Segment performance and monetization
Rentals business is a major growth engine, with the largest rental marketplace and 2.5 million listings.
Multifamily revenue driven by high-quality audience and partnerships, such as with Redfin.
Monetization strategy includes expanding agent software offerings (Preferred and Pro), with Pro launching nationwide in 2026.
Pro platform serves as both a revenue stream and a pipeline for future Preferred agents.
Monetizing Zillow's vast audience
AI for product innovation and margins
Rentals unique strategy and ROI
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Next Zillow Group earnings date
Q4 202510 Feb, 2026
Next Zillow Group earnings date
Q4 202510 Feb, 2026
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Zillow Group, Inc. operates a number of real estate brands in the United States. The company provides users with access to shopping and selling homes online, researching potential properties and trends, and connecting with local real estate agents. Zillow Group offers Zillow, Trulia, StreetEasy, HotPads, Retsly and New Home Star. The company also sells advertising solutions that target specific audiences on these websites through display advertising solutions, contextual targeting solutions and audience extension solutions.
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