36Kr (KRKR) Registration Filing summary

Company overview and business model

• Operates as a leading platform serving New Economy participants in China, offering high-quality content, online advertising, enterprise value-added, and subscription services.

• Business model leverages content to attract users and monetize through diversified business services, including connecting investors with startups and providing tailored marketing solutions.

• Corporate structure involves a Cayman Islands holding company with operations in China conducted through PRC subsidiaries and a consolidated VIE due to foreign investment restrictions in value-added telecommunication services.

• Recent developments include the issuance of Class C ordinary shares with enhanced voting rights and a redesignation of authorized share capital.

Financial performance and metrics

• In 2022, 2023, and 2024, the VIE generated 99%, 100%, and 100% of total net revenues, respectively.

• As of December 31, 2022, 2023, and 2024, the VIE's assets represented 87%, 90%, and 92% of consolidated total assets, respectively.

• As of September 19, 2025, the aggregate market value of ordinary shares held by non-affiliates was approximately $11.9 million.

Use of proceeds and capital allocation

• Net proceeds from securities sales will be used as set forth in the applicable prospectus supplement.

• No current plans to declare or pay dividends on shares or ADSs in the near future.