4imprint Group (FOUR) Trading Update summary

Financial performance and guidance

• Delivered strong financial results in challenging market conditions for the 10 months to October 2024.

• Full year 2024 profit before tax expected just over $150m, unchanged from previous guidance.

• Group revenue projected at around $1.37bn for the year.

• Maintained a robust gross profit margin of approximately 32%.

• Operating profit margin remains in double digits, supporting profit before tax.

Order trends and customer dynamics

• Total order count up 2% year-on-year to October; new customer orders down 9%, existing customer orders up 6%.

• Average order value increased by 2% compared to prior year.

• Overall order revenue rose 4% versus the same period in 2023.

Market environment and strategy

• North American promotional products market remains challenging due to economic uncertainty, high interest rates, severe weather, and the US election cycle.

• Resilient marketing mix allowed agile investment adjustments to market conditions.

• Financial strength enables continued investment and positions the Group to capitalize on future market recovery.