a.k.a. Brands (AKA) SHARE Series Event summary

Introduction and agenda

• The session introduced Ciaran Long, interim CEO and CFO, and set the stage for a discussion on the company’s brand portfolio, business model, and growth strategies.

Background and experience of the speaker

• Ciaran Long joined as CFO in April 2021 and became interim CEO in March 2023.

• Previously served as CFO of Sam's Club and held leadership roles at Walmart e-commerce.

• Founded CleanGrow, a sensor tech company, and is an Irish chartered accountant.

Current industry trends

• Emphasis on direct-to-consumer, data-driven merchandising, and asset-light operations.

• Focus on sustainability and quality to differentiate from fast fashion competitors.

• Leveraging social media and micro-influencers for authentic marketing.