Adcore (ADCO) Planet MicroCap Showcase: VEGAS 2025 summary

Business highlights and strategy

• Achieved best quarter in history with 24% QoQ revenue growth and 42% margins in Q4 2024.

• Focused on proprietary, in-house AI-powered marketing technology to simplify and optimize digital marketing.

• Expanded globally with six offices, targeting high-margin revenue and strategic markets, especially North America and APAC.

• Developed nine cloud-based apps, including Media Blast and Proposaly, to address end-to-end marketing needs.

• Media Blast reached CAD 2 million ARR in 18 months, driven by demand in APAC; Proposaly targets sales enablement for blue-collar clients.

Financial performance and outlook

• Q4 2024 saw historic highs: CAD 3.9 million gross profit and CAD 1.3 million adjusted EBITDA.

• Book value around CAD 23 million, cash position CAD 11 million, no debt, and tightly held shares (70% insiders).

• Enterprise value under CAD 5 million, considered undervalued compared to peers.

• Targeting CAD 40 million revenue in 2025 (25% growth) while remaining cash flow positive.

• Revenue diversification with APAC and North America growing rapidly; top four clients account for 35% of revenue.

Technology and competitive differentiation

• All app development is organic and in-house, leveraging AI to accelerate timelines.

• Comprehensive suite covers campaign setup, management, analytics, and sales enablement, unlike competitors focused on single functions.

• Apps originate from direct client feedback and identified pain points, with ongoing focus on building out existing nine apps.

• Clients can access the full suite or individual apps, with flexible pricing models.

• Media Blast's growth attributed to word-of-mouth and increased usage among existing clients.