Admicom (ADMCM) CMD 2025 summary

Strategic direction and growth targets

• Aims for over 15% organic ARR growth and at least €60 million ARR by 2028, with a long-term ambition of €100 million ARR and tripling the total addressable market through international expansion and M&A.

• Focuses on building a comprehensive, modular, AI-enabled, customer-centric platform to drive productivity in the construction sector.

• Five execution streams: customer-centric platform, go-to-market transformation, international expansion, business services development, and future-proof operations.

• Growth strategy prioritizes current market acceleration, phased international expansion, and targeted investments in capabilities and M&A.

• Emphasis on building a unified, diverse, and international team culture, with mission and values centered on collaboration and innovation.

Platform and product development

• Building a unified, AI-enabled platform integrating bid management, project management, production, back-office, and partner services to streamline workflows.

• Launched the first AI-based Site Operations Package, aiming to increase average revenue per customer through bundled solutions.

• Focus on practical, role-based workflows and best practices, co-created with customers to ensure real-world impact.

• Ongoing unification of user interfaces and data models to enable seamless cross-product experiences and support international scalability.

• Product-led growth capabilities and digital customer journeys are key to scaling in both current and new markets.

Go-to-market and customer growth

• Go-to-market transformation focuses on ideal customer profiles, split between new customer acquisition and customer success/account management.

• Significant cross-sell and upsell opportunities, with systematic land-and-expand strategy and case studies showing ARR growth through upselling.

• Product packaging and digital journeys to drive higher average revenue per customer and support both small and large clients.

• PLG and digital subscription management to enable efficient scaling in both domestic and international markets.

• Renewed organizational setup emphasizes marketing, sales, customer success, and customer experience to support long-term relationships.