Bajaj Mobility (BMAG) Austrian Select Conference summary

Conference Overview

• Digital Austrian Select Conference featured 11 Austrian companies from various sectors, each with a 30-minute slot including presentation and Q&A.

• Sessions were recorded and made available on Research Hub for later viewing.

Leadership and Restructuring

• New CEO joined in September 2024, shortly before filing for insolvency with self-administration, leading to a successful restructuring plan.

• Restructuring plan approved with a 30% recovery quota and creditor payments mainly financed by a strategic partner.

• Major milestones included survival, resumption of production, and a change of control that restored confidence and funding.

• Registered office relocated and refinancing secured with an international bank consortium.

• Insolvency filed for key subsidiaries, followed by production stops and restarts at Austrian plants.

Strategic Refocus and Portfolio Optimization

• Focus shifted back to core motorcycle business, divesting from bicycle and car ventures, and ending non-core distribution agreements.

• Exited non-core segments: bicycles, X-BOW, CFMOTO, and MV Agusta, with carve-outs completed by end of 2025.

• Offroad portfolio streamlined from 177 to 98 models by 2026, eliminating low-value and non-strategic variants.

• Product portfolio complexity reduced, cutting underperforming models and focusing on unique offerings across three brands.

• Legal entity consolidation reduced from 86 entities in 2024 to a target of 29 by 2028.