BASE (4477) Investor presentation summary

Mission and business overview

• Aims to empower individuals and small teams by providing accessible payment and e-commerce solutions, enabling anyone to monetize their talents and ideas globally.

• Operates a group of services: BASE (online shop creation), PAY.JP (payment API), Estore shopserve (hands-on e-commerce support), YELL BANK (factoring for merchants), Pay ID (shopping/payment app), and want.jp (cross-border e-commerce automation).

• As of December 2025, employs 394 people and includes subsidiaries PAY, Inc., want.jp Inc., and Estore Corporation.

Product and service features

• BASE offers easy, no-code online shop creation with flexible pricing, integrated payments, and AI-powered tools for shop management and marketing.

• PAY.JP provides simple, secure payment integration for web and mobile, with industry-low fees and strong customer support.

• YELL BANK enables instant, risk-free merchant financing based on future receivables, with a streamlined, automated process.

• want.jp automates cross-border e-commerce for Japanese merchants, handling pricing, logistics, and marketplace integration.

• Estore shopserve delivers hands-on support and over 300 features for merchants, including CRM and marketing automation.

Financial performance and growth

• FY2025 consolidated net sales rose 29.7% YoY to 20,729 million yen; gross profit up 39.4% YoY to 9,989 million yen; EBITDA up 117.7% YoY to 1,749 million yen.

• Group GMV reached 430.5 billion yen (+19.0% YoY), driven by BASE, PAY.JP, and the consolidation of Estore shopserve.

• BASE business GMV grew 10.2% YoY, with net sales up 19.1% and gross profit up 24.7% YoY.

• PAY.JP GMV increased 10.5% YoY, net sales up 10.5%, and gross profit up 22.2% YoY.

• Maintained a strong financial base with cash and deposits of 26,867 million yen as of December 2025.