Basic Fit (BFIT) M&A Announcement summary
Event summary combining transcript, slides, and related documents.
M&A Announcement summary
14 Dec, 2025Deal rationale and strategic fit
Acquisition creates immediate market leadership in Germany and expands presence to 12 countries, establishing the largest fitness franchise in Europe.
Entry into franchising enables a capital-light, scalable growth model, complementing existing owned club strategies.
Combined entity will have over 2,150 clubs and 5.7 million members, solidifying pan-European leadership.
Strategic fit is reinforced by compatible cultures, scalable concepts, and complementary strengths in technology, marketing, and real estate.
Both companies share an entrepreneurial mindset and value-oriented approach.
Financial terms and conditions
All-cash purchase price of €160 million at closing, with a potential €15 million earn-out over three years, fully financed by €180 million in committed facilities from ABN AMRO, ING Bank, and Rabobank, maturing June 2028.
Clever Fit generated €50 million revenue and €14.5 million EBITDA less rent in 2024; acquisition multiple is 11x EBITDA.
Company expects to maintain ample liquidity and meet bondholder redemptions in 2026.
Synergies and expected cost savings
Significant synergy potential in technology, marketing, operational efficiency, and joint purchasing, with further details to be shared after franchisee consultations.
Overhead, including marketing, expected to decrease to 11.5%-12% of revenue.
Franchisees will benefit from enhanced real estate, marketing, equipment, and technology capabilities.
Opportunity to increase average club membership and profitability by leveraging marketing and IT systems.
Expansion potential on top of current growth model, leveraging combined scale.
Latest events from Basic Fit
- Revenue up 17%, memberships up 36–37%, and positive free cash flow achieved in 2025.BFIT
H2 202511 Mar 2026 - Revenue up 17%, EBITDA less rent up 26%, and club network reached 1,537 in H1 2024.BFIT
Q2 20242 Feb 2026 - Revenue and membership surged, guidance reaffirmed, and franchise launch planned for 2025.BFIT
Q3 2024 TU19 Jan 2026 - Double-digit growth in all key metrics, positive profit, and a €40m buyback planned for 2025.BFIT
Q4 202426 Dec 2025 - Q1 2025 revenue up 17% to €332 million, memberships up 10%, and 100 new clubs targeted for 2025.BFIT
Q1 2025 TU24 Dec 2025 - 16% revenue and 10% membership growth in H1 2025, with 53 new clubs and positive outlook.BFIT
H1 202516 Nov 2025 - Revenue and memberships surged, with strong 2025 outlook and enhanced member experience.BFIT
Q3 2025 TU20 Oct 2025