Black Rock Coffee Bar (BRCB) Investor presentation summary

Mission and brand positioning

• Focus on fueling personal connections, caffeine, and community through a people-first culture and premium beverages.

• Differentiated guest experience with high-quality products and a welcoming environment.

• Emphasis on authentic connections, team development, and internal promotions, with 99% of employees above barista promoted from within.

Growth trajectory and milestones

• Founded in 2008, expanded from a drive-thru-only concept to over 180 stores by 2025, with a mix of drive-thru and lobby formats.

• Achieved 150 stores in Q1 2025 and targets over 1,000 stores by 2035, reflecting a 20%+ CAGR.

• Added 32 new stores in 2025, with a disciplined approach to site selection and 100% company-owned operations.

Product and menu strategy

• Premium beans, small batch roasting, and weekly fresh delivery ensure high-quality coffee.

• Highly customizable menu with a balance of approachability and personalization, engaging guests across all day parts.

• Menu innovation, seasonal offerings, and guest insights drive sustained same store sales and average unit volume growth.