Trading update
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boohoo group (DEBS) Trading update summary

Event summary combining transcript, slides, and related documents.

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Trading update summary

28 Jan, 2026

Trading performance

  • Trading for the year to 28 February 2026 is above expectations, with full year Adjusted EBITDA now expected to reach £50m, up from previous guidance of £45m.

  • Continued momentum in the Debenhams brand and improved performance in Youth Brands have contributed to the positive outlook.

  • All brands are trading profitably, with a notable turnaround and profitability improvement in PLT.

Strategic initiatives

  • PLT, previously held as an asset for sale, will be retained due to its successful turnaround and future potential as a fashion-led marketplace.

  • Significant licensing opportunities are being explored, and the sale of non-core assets is advancing to materially reduce net debt within 12 months.

Outlook and updates

  • The company will provide a further market update in March 2026.

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