boohoo group (DEBS) Trading update summary
Event summary combining transcript, slides, and related documents.
Trading update summary
28 Jan, 2026Trading performance
Trading for the year to 28 February 2026 is above expectations, with full year Adjusted EBITDA now expected to reach £50m, up from previous guidance of £45m.
Continued momentum in the Debenhams brand and improved performance in Youth Brands have contributed to the positive outlook.
All brands are trading profitably, with a notable turnaround and profitability improvement in PLT.
Strategic initiatives
PLT, previously held as an asset for sale, will be retained due to its successful turnaround and future potential as a fashion-led marketplace.
Significant licensing opportunities are being explored, and the sale of non-core assets is advancing to materially reduce net debt within 12 months.
Outlook and updates
The company will provide a further market update in March 2026.
Latest events from boohoo group
- Debenhams Marketplace GMV surged 170% as cost cuts and equity placing offset youth brand declines.DEBS
H1 202514 Jan 2026 - Aggressive restructuring drove profit growth, debt reduction, and a strong Debenhams rebound.DEBS
H2 20259 Jan 2026 - Marketplace-led model drives profitability and growth, supported by new leadership and ESG focus.DEBS
Investor Update26 Dec 2025 - Marketplace-led turnaround delivers profit, margin expansion, and lower net debt.DEBS
H1 202627 Nov 2025 - £222m refinancing, strategic review, and CEO transition mark a pivotal period for boohoo.DEBS
Trading Update13 Jun 2025