Brave Bison Group (BBSN) M&A Announcement summary

Deal rationale and strategic fit

• Acquisition of Builtvisible strengthens Brave Bison's performance marketing and digital media capabilities, adding expertise in organic performance strategies and SEO for major clients like Aviva and Specsavers.

• Move aligns with Brave Bison's technology-enabled approach to help clients navigate the increasing complexity of digital media buying, especially with the rise of artificial intelligence.

• Marks the second acquisition in 2025, following Engage Digital Partners, indicating an active M&A strategy and readiness for further opportunities.

Financial terms and conditions

• Total consideration up to £3.5 million: £3.0 million in cash (with £1.5 million upfront, £1.0 million deferred over 18 months, and £0.5 million contingent on performance) plus £0.5 million in equity awards.

• Builtvisible leadership granted nil-paid options for 20,850,000 new shares, vesting in 2028 subject to performance and continued employment.

• Builtvisible reported £4.1 million revenue and £0.3 million Adj. EBITDA for 2024, with £0.5 million in unaudited net assets.

• Acquisition expected to be accretive in the current financial year.

Synergies and expected cost savings

• Integration of Builtvisible's 35 professionals will enhance Brave Bison's existing teams and service offerings.