BRC (BRCC) Registration filing summary

Company overview and business model

• Veteran-founded premium coffee and energy drink company with omnichannel distribution: Wholesale, DTC, and Outposts.

• Focuses on supporting military, Veterans, and first responders through hiring, charitable giving, and content.

• Wholesale channel is the largest revenue driver, with products in major retailers and specialty stores.

• DTC includes a subscription-based Coffee Club with 159,900 active subscribers as of December 2025.

• Outposts (company-operated and franchised coffee shops) provide community engagement but limited new unit growth.

Financial performance and metrics

• Wholesale sales reached $258.0 million in 2025, up from $245.0 million in 2024.

• DTC sales were $117.6 million in 2025, down 5% from $123.8 million in 2024 due to channel shift.

• Outpost sales totaled $22.6 million in 2025, slightly down from $22.7 million in 2024.

Use of proceeds and capital allocation

• Net proceeds from securities sales will be used for general corporate purposes, including working capital, capital expenditures, debt repayment, and potential acquisitions or investments.

• Management retains broad discretion over allocation; specifics will be detailed in future prospectus supplements.