BTS Group (BTS) ABGSC Investor Days summary

Company overview and business model

• Celebrating 40 years in business with SEK 250 million annual revenue and 1,200 full-time staff, plus 600+ part-time coaches for flexibility.

• Operates in 37 offices globally; 50% of business in North America, 20% in Europe, 30% in other markets.

• Focuses on people side of change, leadership development, business acumen, and strategy execution.

• Offers end-to-end leadership development, assessment, change/transformation, CEO coaching, and scaled coaching.

• Differentiated by proprietary simulation platforms, now enhanced with AI, and a flexible licensing model.

Technology and innovation

• Recently reinvented simulation platforms with AI, enabling new capabilities and efficiency.

• Added multiple AI-driven platforms, including conversational bots and coaching tools.

• Achieved $5 million in operating cost reductions through AI efficiency moves; phase two underway.

• AI services and platforms grew rapidly, with AI adoption services up 482% and platform bookings up 15x year-over-year.

• Seven internal AI teams are being restructured to drive further value creation.

Financial performance and regional trends

• Long-term average annual revenue growth of 12% and EBITDA growth of 15%.

• Q3 saw profit drop in North America due to a one-time license loss; Europe performed strongly.

• North America is undergoing a turnaround, with win rates rising from 20-25% in Q1 to 63-74% in Q3.

• Q3 North America bookings flat, but Q4 bookings are well above last year, indicating positive momentum.

• No exposure to US public sector; growth seen in defense, healthcare, and biopharma.