Byrna Technologies (BYRN) Investor presentation summary

Market trends and opportunity

• Rising concerns about safety and dissatisfaction with gun laws are driving demand for non-lethal self-defense solutions in the US, with 250 million potential customers and a $250 billion total addressable market estimated for both gun and non-gun owners.

• Targeted market penetration aims for 5% of non-gun owners and 10% of gun owners, representing a $17.5 billion opportunity.

Business overview and strategy

• Over 750,000 launchers sold in the past five years, with a presence in 500+ dealer locations and 30+ international agencies.

• US and Canada sales are primarily direct-to-consumer, while international focus is on law enforcement, especially in Latin America.

• Product portfolio includes pistols, rifles, projectiles, defense sprays, alarms, and accessories.

Product innovation and differentiation

• Launchers use patented technology allowing safe, effective, and concealable non-lethal defense, with no license or background check required.

• New compact launcher (CL) launched ahead of schedule in May 2025, 38% smaller than previous models but with comparable power.

• Projectiles are available for both self-defense and training, with recurring consumable sales and in-house manufacturing.