Canadian Tire (CTC) Fireside Chat summary

Introduction and agenda

• Discussion opened with the announcement of a new strategic loyalty partnership and a focus on the state of the consumer, recent sales momentum, and forward-looking statements.

Current industry trends

• Canadian consumers remain resilient, supported by factors like interest rates, gas prices, and a shift toward domestic spending.

• Lower-income, higher-indebted households have shown improved spending, reversing previous trends.

• Discretionary categories are seeing some softness in Q3, but back-to-school sales remain strong.

• No material changes in financial services performance compared to pre-2025.

Challenges and overcoming obstacles

• The company is navigating a disruptive retail environment with global competitors and rapid technological change, especially in AI.

• Organizational structure previously hindered value creation from first-party data and digital platforms.

• Change management is a focus, with efforts to align teams and instill accountability.