Carrefour (CA) CMD 2026 summary

Strategic focus and market positioning

• Focus on France, Spain, and Brazil, generating 85% of turnover and 99% of recurring operating income, with dynamic asset management for other geographies and divestment from non-core markets like Italy and Romania.

• Ambition to be the number one retailer globally in footprint by 2030, present in 60 countries with leadership in Africa, driven by franchise expansion and multi-format omnichannel approach.

• Market share targets: 25% in France, 20% in Brazil, and strengthening #2 in Spain by 2030, with growth from organic initiatives and selective acquisitions.

• New reporting segments from 2026: France, Spain, Brazil, Other countries, and Global Functions, with increased transparency on cash flow and real estate assets.

• Purpose-driven strategy centered on food transition, recognized CSR/ESG leadership, and loyalty program expansion to 60 million members by 2030.

Customer, product, and price strategy

• Commitment to annual improvement in price competitiveness in France, with reinforced price leadership in Spain and Brazil, tracked via the Distriprix Net by Nielsen Index.

• Launching aggressive price actions, such as 200 private label products at cost in France and 1,000 food products at unbeatable prices in Spain.

• Private label growth to reach 40% of food sales by 2026, outpacing national brands, with new entry-price brands in Brazil and a target of 50% healthy food sales by 2030.

• Fresh food differentiation: aiming for 50% of baskets in France to contain fruit or vegetables by 2030, with expanded partnerships, new store concepts, and training 8,000 employees annually.

• Loyalty programs to reach 60 million members globally and Nosso Clube in Brazil to 18 million by 2030, with cross-banner initiatives.

Store formats, omnichannel, and operational transformation

• Accelerating growth in convenience stores, targeting 7,500 in France and Spain by 2030, and expanding Atacadão in Brazil with 70 new stores.

• Hypermarket transformation through franchising and lease-management, with 15 conversions planned in 2026 and 5-10% of retail space reallocated to high-growth categories.

• EUR 200 million annual investment in store modernization and decarbonization projects, with 100% of in-store FMCG assortment available online in France by 2026.

• E-commerce leadership: aiming for 40% home delivery and 20% Drive market share in France, and doubling Atacadão's online sales in Brazil.

• Multi-format, omnichannel approach with 15,700 stores and strong franchise model.