Clear Channel Outdoor (CCO) 53rd Annual JPMorgan Global Technology, Media and Communications Conference summary

Strategic focus and transformation

• Completed sale of most international businesses, now focusing on U.S. operations and digital transformation.

• Ongoing efforts to pay down debt and reduce leverage as cash flow turns positive.

• Emphasis on developing new verticals, organic growth, and expanding data-driven services.

• Corporate expenses targeted for further reduction through zero-based budgeting.

• Exploring creative structures for asset management and liquidity, including joint ventures and preferred equity vehicles.

Market trends and revenue drivers

• Demand remains steady across local and national markets, with AI and insurance emerging as growth verticals.

• San Francisco market recovery and insurance sector resurgence expected to boost revenue.

• Media and entertainment verticals anticipated to drive growth in the second half of the year.

• Airport advertising revenue growth driven by asset merchandising and long-term contracts, not just passenger traffic.

Direct sales, analytics, and vertical expansion

• Direct sales to advertisers, especially in pharma and alcoholic beverages, are expanding through tailored analytics and industry expertise.

• Data and attribution tools are being enhanced to better integrate with advertisers’ media mix models.

• Pharma advertising is growing but remains variable due to campaign cycles and industry changes.

• Agencies remain key partners, with efforts to increase out-of-home budget allocations at the strategy level.